Making lemonade at Davidson

I don’t usually blog about anything other than Vanderbilt in this space, but couldn’t resist sending kudos to my PR colleagues at Davidson College this morning for a clever press release they crafted about the impact, in numbers, of their NCAA performance. Looks like one team’s loss can still be that same team’s gain:

Average regular daily sales at Davidson College Bookstore before Sunday, March 23: $1,700
Daily sales at Davidson College Bookstore on Wednesday, March 26 (the first day “Sweet 16” t-shirts were available): $35,000

Read all of the fun facts here.

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