InsideVandy ‘mothership’ garners praise

Vanderbilt Student Communications earned some very nice and well-deserved kudos from Duke’s Next Newsroom project. The article features an in-depth, interesting Q&A with VSC director Chris Carroll, and offers insights into how the very slick and wildly successful InsideVandy got its start, spiced up with some excellent metaphors.

“We were talking of creating this mothership that was the centerpiece for delivery, which was InsideVandy, and creating it as an autonomous sort of Switzerland within our corporate setup,” Carroll said.

Read it.

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