Net Promoter not all it’s cracked up to be

Vanderbilt Owen Graduate School of Management professor Bruce Cooil and his colleagues have found that Net Promoter, a popular customer loyalty metric that bills itself as the “single most reliable indicator” of a company’s ability to grow, might in fact not be all that – findings that may have ripple effects for heavy hitters GE, Allianz, Schwab, Intuit and Amex. Listen to a podcast about this story or read more.


Leave a comment

Filed under Business

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s